You’re now a registered NDIS provider – congratulations! The next step is to find NDIS clients, so it’s time to put on your marketing hat. Even if it’s your first time running a small business, this doesn’t have to be difficult. This is an exciting time. We’ve rounded up easy tips and tricks so that you’re armed with everything you need to grow your Disability Support business.
NDIS provider marketing 101
Marketing doesn’t just mean advertising. We’ll explore a multitude of ways to put yourself out there in the world, so that people can easily find you, engage with you, think of you, and want to work with you – again and again.
To start, work out these two things: your brand positioning and ideal client.
Brand positioning – With many registered NDIS providers out there, what makes you and your services stand out from the crowd? What’s something others can’t provide, that you can? What do clients remember you for? Perhaps it’s your level of expertise, style of care, professionalism, location, competitive fees, or even personality.
Ideal client – Who, exactly, can you help? What primary disabilities do they have? What support do they need? Where do they live? How young/old are they? How much can they afford? The clearer you are on who this person is, the better your marketing efforts ‘speak to them’, the more your ideal clients will gravitate to you.
Great! You’re now ready to learn how to find NDIS participants.
10 Ways To Get NDIS Clients
1. Sign up to MyCareSpace
The NDIA refers this resource to their participants, so you’ll want to be there. MyCareSpace is a free platform that specifically connects people living with a disability (and their carers) to the support people they need. People can sift through support categories and locations, and there’s even a checkbox for “registered NDIS provider”. That could be you.
2. Get listed on local business directories
Bonus tip: set a calendar reminder every 6 to 12 months to quickly check that your profile is up to date (name, address, phone number) and that your website URL and other links are working.
Not only is it professional and makes it easy for people to find you – external websites that link to your business’ website shows to search engine bots (like Google) that you’re credible, which then improves your online search rankings. This means that your position will be higher on the search engine results page.
3. Create a simple but great business website
NDIA-managed participants usually refer to the list of NDIS providers who are recommended by the NDIA, then compare the websites. With many options out there, it’s a process of elimination and first impressions certainly count. When your website looks attractive and professional, you will stand out and they’ll more likely want to work with you.
As a minimum, you’ll need an About section, a Services section, and a Contact section. You can even share your positive testimonials.
Also ask yourself: Is my information clear? Is the website easy to navigate? Does it load fast? Is the website mobile-friendly?
And can it be more disability-friendly? Depending on your audience, this can include elements like additional image/video descriptions, simple and large copy, clearly underlined links, spaciousness between information, and pleasant colour usage.
For detailed advice on building your website, read here.
4. Use the NDIS provider logo to legitimise your business
Place the ‘I heart NDIS’, ‘I support the NDIS’ and the ‘Registered provider’ tagline on your website and other marketing materials. These NDIS provider logos make it clear that you’re involved in the scheme, which immediately shows credibility. You can download these packs here.
5. Set up a Google My Business Account
A free Google My Business Account allows you to better connect with your ideal NDIS clients across Google Search and Google Maps. You can accompany your business listing with nice photos, contact details, and a link to your website. This creates more easy ways for people to call, message, and email you, as well as leave reviews. Again, try to make sure your details are always up to date.
This step also helps to improve your online search rankings!
6. Consider creating business pages on Facebook and Instagram
These are also free. Once you have your website, you can link this to your Facebook Business Page and/or Instagram Business Page, and vice versa. Your ideal NDIS clients may be looking for people like yourself on these social media platforms.
It’s another great way to engage with your audience. It’s not all about pushing sales – have fun and get creative. You can share client success stories, snippets of your personal journey, raise interesting questions, provide insights, and so much more. Experiment with words, photos and videos.
Start slow if you need to (patience is key), show your wonderful personality, and try to be consistent with your frequency of posting.
7. Socialise online on other pages and groups
This is an important step to find NDIS self-managed participants. Again, this can be fun.
To do this, find and connect with people and groups within your industry on Facebook and Instagram. Instead of “sales-ey” or blatantly self-promotional posts, share genuinely valuable insights. You’re building your voice as a passionate, caring and trusted expert.
Here, it’s not about quick wins. The greatest relationships take time, and it’ll be worth it. You’ll feel a sense of connection, and when people are interested in you, they’ll no doubt reach out to you or find out more about you through your business pages.
Remember the old saying: the more you give, the more you get.
8. Meet NDIS Support Coordinators and NDIS Plan Managers
These are great people to network with, as you can hopefully join their list of preferred NDIS providers. This is also how you find plan-managed NDIS participants.
One way to do this is by sending a friendly introduction email. You can share a little bit about who you are (remember your brand positioning), what you’re offering, a couple of testimonials, your availability and your contact details. You can even prepare this information as a one-page PDF document or a printable leaflet that’s attached to the email.
Don’t be shy. These are humans behind the screen just like everyone else, and they most likely need you as much as you need them.
9. Attend NDIS events
Check out upcoming NDIS events within your area. Joining these are a great way to network with other NDIS providers, where you can exchange stories and learn from each other. You might even make a new friend.
10. Improve your online search rankings
By now, you understand the importance of good search rankings. This is especially the case for private NDIS clients (those who aren’t funded by the NDIS) who are browsing the Internet to look for people like yourself.
It’s useful to know the difference between Organic Search (SEO; Search-Engine-Optimisation) and Paid Search. And that’s the cost.
In this blog post, we shared a few simple ways you can improve your search rankings via Organic Search (SEO) – these are unpaid rankings. There’s a lot more you can do too. To dive into how to boost your SEO, read this detailed beginner’s guide.
And you can also opt for Paid Search, which allows you to pay for a prominent spot in search results. You can learn more about Google Ads and advertise on Google Search here.
They both have incredible advantages, and it just depends on your business needs.
You’ve got this
And there you have it. We hope this guide to finding more NDIS clients has been truly helpful, and that you feel more confident to run your small business.